Communication, Marketing and Social Networks Center (GVRedes)

 

The Communication, Marketing and Social Networks Center is an area of interdepartmental activities, comprising graduate professors and students of the departments of Administration (ADM), “Marketing” (MCD) and Public Management (GEP). Objectives: 1. Produce theories about the use of digital networks in organizations. 2. Create an academic-corporate digital platform of interaction to involve the diverse stakeholders surrounding digital networks. 3. Develop sociometric indexes adapted to organizational performance in digital networks. 4. Publish articles, hold meetings, make presentations at conferences and provide services to organizations.