Course Content

1. Brazil and the International Economy

One of the milestones in recent Brazilian history is the fact that, emerging from a self-imposed seclusion, which lasted for more than two generations, the country is currently revitalizing its relationships with the rest of the world. Special attention is directed to the recent developments and prospects for the Brazilian economy in the global market, focusing on recent performance and future prospects for the trade balance, services, current accounts, capital flows, foreign debt and international reserves. Emphasis will be also given to an analysis of those aspects of Brazilian economic policy, which directly influence the Balance of Payments and the nation's international interaction, including exchange rate policy and trade liberalization.

2. Surviving Portuguese

At the end of the class, the participantes should be able to communicate through most commom words and phrases on their first days in São Paulo.

3. Brazilian Marketing Dynamics

For the last several years, businesses have turned eagerly to Brazil as one of the most promising of the emerging markets. With some 160 million people and the 11th largest economy in the world, Brazil offers tantalizing opportunity. Many companies are rushing to invest here, but they are often surprised and stymied by the complex socio-economic and cultural conditions. This course will help students understand how to succeed amidst the unique challenges of marketing in Brazil.

4. Culture in Brazil

This course will discuss Brazilian contemporary society trying to draw a broad cultural framework in order to understand certain aspects of daily life as well as to pinpoint some particular situations where cultural aspects are present in the global business context. Discussions should highlight the interface between national cultural identities and more global cultural issues.

5. Ethics in Market Relations in Brazil

This course discusses how social and ethical issues are key elements to consider doing business in Brazil. When considering Brazilian culture from the vantage point of foreign business, one must also include knowledge of ethics concerning the companies? stakeholders. To achieve this objective, it will be necessary to study Corporate Social Responsibility in Brazil and to require attention to the effectiveness of some corporate social policies.

6. Finance and Banking

As compared with other countries, the banking system in Brazil has certain peculiarities. This part of the course focuses on important issues related to the Brazilian banking industry, and it includes discussions on: the Brazilian financial system; Brazilian regulatory organisms, such as the National Monetary Board, the Securities Commission, and the Central Bank of Brazil; financial institutions, such as commercial banks, investment banks, consumer credit institutions, savings & loans, leasing companies, "multiple banks" and others; financial services supplied; government-controlled banking institutions; development banks; trade associations; credit-rating and information bureaux; and recent mergers and acquisitions. Fundamentals of interest rates and banking in Brazil will also be discussed, with special emphasis on inflation, price indexation, and the "Real Plan".

7. Foreign Trade

The foreign trade course comprises a historical overview of Brazilian foreign trade - 1960-1999; the effects of export promotion policies on the Brazilian private sector, including topics on investment in Brazil, current import-export conditions and legal framework and their effects on foreign business relationships with Brazil; an analysis of the Brazilian marketing culture, including a profile of Brazilian business behavior; and "do's and & don'ts" of business in Brazil.

8. Legal Aspects

This course provides an overview of legal issues affecting business in Brazil, including international, federal, state, and municipal laws. It provides a framework for understanding the legal dimensions of management. Landmark as well as current Federal and State court cases, tort theories, contracts, tax, intellectual property, antitrust and legal trends are also covered. This course will help students understand how law affects the competitive environment in Brazil, as well as the constraints it imposes on managers engaged in evaluating and pursing opportunities on doing business in Brazil.

9. Operations in Brazil

Brazil is a country of contrasts. Constrained infrastructure conditions live together with world class initiatives, practices and companies. This course focuses on both particular characteristics of the Brazilian environment regarding operations management and recent developments in operations and supply chain management in Brazil. The objective is to give participants a quick and straightforward notion about the area of operations management in order to help them do business with and in Brazil.

10. Social and Economic Dimension

This lecture looks at social, political and economic dimensions of Brazil.  We present today´s Brazil in its turbulent and fascinating historical context.  After presenting some current key facts and figures we take a helicopter view of 500 years of socio-economic history, pointing out the legacies of each period that – to some extent – still impact today´s economy.  We discuss the economic development phases starting from the period of early industrialization, with a special focus on how events eventually led to the crises of the eighties. We have a closer look at the macroeconomic stabilization and structural reforms implemented since 1994.  As poverty and income inequality are two key characteristics of the Brazilian economy, we present data on these and other human development indicators and show how they have improved since 1994 with economic reforms and democracy.  We close the lecture with a discussion of the main challenges ahead. The objective of this lecture is to gain an understanding of what shaped the socio-economic and political panorama of Brazil today, and the accomplishments and challenges of this emerging market and growing force in the world economy.

11. Strategies of Multinational in Brazil

The international strategy and management process is critical to organizational success in the 21st century. This course provides the theory and tools on how it can best applied, deepening the discussion on the sources of competitive advantage in the global knowledge economy. This course deals with the more advanced concepts and tools on global strategies for multinational corporations in emerging markets. Emphasis is placed upon international corporate-level strategies and in the discussion on the role of subsidiaries of multinational corporations in Brazil. Research outputs and cases will cover an overall international strategic framework of doing business in Brazil.